Amazon is going to add Pakistan in its sellers list within a few days, opening new opportunities for the country’s youth and small and medium enterprises (SMEs).
“We have finally made it,” stated the prime minister’s advisor on commerce and Investment Abdul Razak Dawood on Twitter. “An important milestone of e-commerce policy has been achieved through teamwork”, he said, adding that the ministry has been engaged with Amazon since last year to open up the platform for Pakistanis. “It is a great opportunity for our youth, SMEs and women entrepreneurs,” he said.
With the promise of making it big by tapping on the opportunities abroad — the quintessential Pakistani dream — there are hundreds of thousands of people looking for avenues. The Google search volume of “how to sell on Amazon” from the country has jumped from 165,000 queries in May 2020 to 246,000 in the outgoing April, indicating a high interest.