19 Feb 2022 By Know Muslim
Date:19-02-2022
New York Nearly four months ago, amid a firestorm of critical coverage stemming from a whistleblower's leaks, Facebook shifted its strategic focus to building an immersive version of the internet it calls the "metaverse" and changed its company name to Meta.
This week, the company continued with its rebranding campaign. The News Feed, for years the centerpiece of the Facebook user experience and also central to some of its controversies, was rebranded simply as Feed. Its employees, previously known as Facebookers, became Metamates. And its corporate values got a refresh, too.
Gone are corporate maxims like "be bold." Instead, the company introduced guidelines such as "focus on long-term impact" and "be direct and respect your colleagues." Mark Zuckerberg, the company's cofounder and CEO, said the changes were needed because "we're now a metaverse company, building the future of social connection."
"We've already built products that are useful to billions of people, but in our next chapter we'll focus more on inspiring people as well," Zuckerberg wrote in an explanation of the new value "build awesome things."
The changes this week once again hint at the company's eagerness to turn the page and refocus its employees, and arguably the general public, on a new era of its business — one less tarnished by years of controversy.
Zuckerberg himself appears eager to turn away from some of the recent turmoil, announcing this week that Nick Clegg, formerly Meta's vice president of global affairs and communications, has been promoted to president of global affairs. Clegg's promotion will free up time for Zuckerberg to focus on the company's efforts to build new artificial and virtual reality products, Zuckerberg said.
But despite Zuckerberg's and Meta's apparent effort to "live in the future," as one of its new values dictates, the social media giant still has to wrestle with many of the same old problems that have plagued it for months or, in some cases, years. If anything, some of its challenges only seem to be getting worse.
Reference:https://edition.cnn.com/2022/02/19/tech/facebook-rebranding-problems/index.html
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